LCD splicing market has obvious advantages

With more and more liquid crystal splicing manufacturers joining the competition, the entire industry is becoming more and more fierce. Many inexperienced manufacturers are trying to seize the market, they can not help but shoddy, reduce quality and service, and fall into a vicious price war. Ultimately, it has seriously affected the scientific and healthy development of the entire industry. Competition in the industry is becoming more and more fierce. Big-screen splicing companies must have their own core competencies in order to achieve significant growth in the market. As a result, the LCD monitor market will inevitably face an industry reshuffling and integration. How do companies prepare to respond to fierce industry competition and industrial integration?

LCD splicing has obvious advantages

Compared with the traditional DLP splicing products, the liquid crystal splicing display unit has a special "prominent" advantage, that is, it can be reversed in any position, rotated, placed and stitched at an arbitrary horizontal and vertical angle. The typical structure of the DLP splicing unit is that the lower part is a large belly light machine, and the upper part is a tilted screen. In the project, its central location is at the bottom, and the internal structure of most products also determines that the DLP unit should not be installed and installed. This is in stark contrast to the fact that the liquid crystal cell can be rotated and mounted obliquely at any angle.

Thinness leads to dexterity, and bulkiness leads to sluggishness. The thinness of the liquid crystal display technology and the technical consistency in all directions of the display unit can make the application of the product unique. Although DLP splicing can also be designed as a product that can be used longitudinally and tilted, it will undoubtedly increase the cost and in turn affect the popularity of the market. Until now, special angle stitching is still the world of LCD.

Everyone knows that DLP emerged early, and with its stable product performance and high image consistency, it has deeply rooted in high-end areas such as transportation, finance, government, military, police, energy, and electricity. In addition, due to the large proportion of non-standardized simulation technologies used in the early DLP rear projection splicing products, the threshold for product experience-based technology reserve is high. The emergence of LCD splicing has changed this situation. The LCD display technology produced from the semiconductor technology system has standard cellization and modularization technology features. The standard technology interface makes the industry entry threshold extremely low. This is one of the reasons why the LCD splicing team is growing.

Industry shuffling is inevitable

Although the LCD splicing market has maintained a rapid development momentum, but it is also quite criticized by the industry. Since the liquid crystal splicing market is still at a preliminary stage of development, and the threshold for entry is relatively low, both foreign and domestic companies, both large international companies and small cottage-type enterprises, have all broken their heads and have to go inside. Drill.

The influx of manufacturers has caused the liquid crystal splicing market to quickly form a scale and develop, but it also brought a lot of trouble to the market. For example, disorderly competition, price wars, etc., make users lack confidence in LCD splicing products and even in the LCD splicing market, affecting the steady development of the industry. However, many of the powerful companies also seem to have remained sober and sensible. They believe that this is inevitable in the development process of an emerging industry, and these bad phenomena will also take the initiative to eliminate inferior quality as the industry gradually develops and matures. Enterprises eventually leave quality companies. That is, ushering in the "shuffle year" that everyone said.

Then when will this "shuffle year" really come? The industry expects that this year will come true in 2013.

At present, the liquid crystal splicing market has begun to take shape. According to Ovi's statistics, the number of LCD splicing camps has rapidly increased from 30 in 2009 to more than 200 at present. In addition, three brand camps led by Samsung, LG, and Sharp have been formed. In terms of market share, Ovid said that Samsung’s current performance is the best, and LG and Sharp have continued to grow in the future.

The three major players like Samsung, LG, and Sharp accounted for about 20% of the market, while mainstream brands such as Philips, NEC, Weirui, TCL, and Vicuna accounted for 45% of sales in the second-largest camp. According to Ove's statistics of the 2.6 billion sales of the flat panel splicing market, these mainstream brands will occupy 1.6 billion in sales. And only the remaining less than 40% of the market share will be divided by nearly 200 companies, and it may be that the competition is fierce.

As a result, with the arrival of 2013, with the increasingly fierce market competition, the market reshuffle has become imminent. With the official start of shuffling, the market will eventually eliminate those workshop companies, cottage manufacturers and so on. If companies want to escape the tide in the LCD splicing market, they must strive for their own strength. Those enterprises that focus on channel construction, brand image, and service will surely come to the fore to usher in a broader space for development.

How do companies stand on the market?

LCD splicing manufacturers how to market in an invincible position LCD splicing market has developed so far, although it has maintained a rapid momentum of development, but also has been widely supported by LCD splicing manufacturers, but there is no denying that its problems It has also been criticized by people. For example, disorderly competition, the incorporation of copycat manufacturers have led to an increasingly fierce price war, and splicing companies are not profitable. In the face of these problems, what exactly should LCD splicing manufacturers do in order to be invincible in the market?

Some people said that they should do a good job of service; some people said that they could not sell products alone, but they should provide overall solutions; others said that enterprises must have brand awareness and they must constantly establish their own brand image in the process of development. Form your own characteristics. Of course, all of these are correct, but doing only one of them is absolutely not acceptable. Manufacturers must do full-service, and overcome the current difficulties while basing their efforts on the long-term development of the company.

The biggest characteristic of a company based on long-term development is that it will not take the immediate interests too seriously. This is what the current LCD screen splicing market lacks. The reason why the liquid crystal splicing market will experience disorderly competition and big price wars is actually caused by the homogeneity of products and the uneven quality of employees. Those relatively weaker companies chose to make a fuss about prices in order to realize their immediate interests. The same product, once unconditionally lowered in price, will also greatly reduce its product quality.

This will not only directly harm the interests of users, but will also be detrimental to the long-term development of the company itself. Therefore, people in the industry said that in the liquid crystal splicing market, there is no smoke in the war, in order to stand out among many manufacturers choose to blindly hit the price war is the most unwise choice. In the long run, not only will the company itself gradually die out, but it will also be detrimental to the long-term development of the LCD splicing market.

Only relying on the true nature of the enterprise to win the trust of users will be a long-term solution. LCD splicing product is a professional-level product, which involves a series of work such as system construction, construction and installation, and maintenance. In this series of work, in fact, the operability of the company is very large, and each link can make its own characteristics, of course, there is no need to worry about the obstacles that the display unit homogenization brings to the development of the company. And if the company can have the strength to do a good job in every link, it will naturally form its own brand image and the customer's viscosity will increase greatly.

In fact, many splicing companies have already realized this early and began to gradually transform. They began to re-service, re-commitment, and can not do blindly publicity, will first understand the actual needs of customers, in accordance with the wishes of customers to recommend more suitable splicing solutions. Although relative to the price war, this will consume more manpower, financial resources and energy, but this is what a smart company should do.

Conclusion:

Analysts believe that the LCD splicing market will surely face an industry reshuffle in recent years. The so-called survival of the fittest, natural selection. A forward-looking company can only overcome the many problems existing in the market and only continue to grow in the process, only by hard-working and making itself stronger. Only such a company will have a longer life.